Online content is usually created to express opinions or share information with others. For entrepreneurs and web publishers, content is developed as a means to generate direct/indirect income.
However, one should not only view content as a means to receive immediate benefits like traffic or revenue. It is not just fodder for pageviews but a tool to enhance more abstract factors like reputation, reader trust and peer relationships.
Jeff Quipp recently asked what is authority and how do you build it? and I thought it’ll be interesting to examine this question from the angle of web publishing and content development.
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